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Ad As You Go: A Study of Ad Placement on Personal Navigation Devices
| Title | Ad As You Go: A Study of Ad Placement on Personal Navigation Devices |
| Publication Type | Conference Paper |
| Year of Publication | 2009 |
| Authors | Tang, J., N. Gertsch, H. J. Choi, A. Kobsa, and S. Hababi |
| Conference Name | Proceedings of the International Conference on User Modeling, Adaptation, and Personalization (UMAP 2009) |
| Date Published | 06/2009 |
| Conference Location | Trento, Italy |
| URL | http://www.ics.uci.edu/~kobsa/papers/2009-PMPC-kobsa.pdf |
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